Finding the right WordPress theme for your business is a challenge in and of itself. There are literally thousands of themes in which to choose from, but which one do you use? Good question.
I will give the same answer that I give to the Real Estate Agents I coach or coached in the past, which is, “The best one is the one you use.” Most of the agents seem to want to know which CRM or Customer Relationship Management software is the best and which one they should use. Well, the answer is the one they will use, meaning it’s none of them are no good if you don’t use it. They all are good but when it comes to picking one, find one that fits your needs and then go with it.
The problem with WordPress themes is that first, they fall into two categories: Paid and Free themes. There are great free ones and I would recommend that if you’re a startup business and is working on a tight budget, then go with a free one and then upgrade at a later time when you have the resources and the manpower to upgrade. The second thing is, keep it simple. There are themes even free ones that look great but may take a ton of time trying to figure out the inner workings of how to use the theme properly.
The Paid themes are just that, they are from a paid service like Themify, ThemeForest, ElegantThemes, TemplateMonster, WooThemes and so many others…
Basically, the same rule applies, if you find one that works, go with it and get to know it well. If you have a designer on your team, have them use it and get to know it, well. Because each theme or theme company will have Framework in which each theme is working off of. The templates are built with a basic framework from the same code, or basis of coding that has the same workflow.
Some services make it easier for you to add images or upload photos. Others are more “raw” and you must look through the files and folders that are uploaded with WordPress upon installation. I find the best and easiest themes to use are the ones that use both demo templates and are a little more “raw” or simple. I do not like the ones that are too “flashy” with lots of flying objects. This may look good and entertaining at first, but from a customer who is coming to your site looking for a service or product, you have to make the best impression from the second Google gives them the results page. Otherwise, you’re just another back button memory.
So, in conclusion, picking a WordPress theme doesn’t have to be a time consuming chore, instead, find out what your needs are and find a theme that works for you. If you decide to go the paid theme route and are not sure which company is best, well, email me and I can give you tons of suggestions after we talk a bit.
Until the next post, make your life worth living by finding your personal greatness, cheers!
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